We are not artists, but spend our lives in the pursuit of functional beauty. In the tradition of dutch design, we believe that concept is king. In everything we do, we strive to meet the highest possible standards. If that means changing the way things are done, so be it. We respect tradition, but challenge convention. We are LEFF amsterdam.
Dutch design brand LEFF amsterdam was founded in 2011. After making their debut in the industry by creating a series of iconic interior timepieces, the team’s focus gradually shifted towards different product ranges. The Amsterdam-based brand now creates unconventional watches and speakers by developing concepts in collaboration with renowned designers from around the world.
LEFF amsterdam started making timepieces in an era in which time is all around us, because they think clocks are simply amazing products. LEFF amsterdam’s founders believe clocks are the perfect example of functional beauty, as they’re technical instruments that have the potential to be art pieces at the same time. However, this wasn’t the only reason for them to start creating clocks and watches. Arno Ruijzenaars: “Nobody really needs a clock. This challenges us even more to create something beautiful that everyone still wants to have.”
LEFF amsterdam’s first speaker, the tube audio, came to be by mere coincidence: the development started because the team thought it would be a perfect addition to Piet Hein Eek’s original tube clock. During the design process, the team noticed the similarities in designing timepieces and audio products. They’re both functional objects that are par t of our interior, so they should look first-rate. The team discovered most speakers are either technically amazing or well designed: the combination is quite rare. Arno Ruijzenaars: “We thought: what if we merge those two aspects by connecting the best designers with the best audio developers, to create unconventional devices that feature both great sound and great aesthetics?”