“The furniture in Brazil was lacking the national identity achieved in architecture by Oscar Niemeyer, Lúcio Costa and their colleagues”. In 1956 Sergio Rodrigues founded ‘Oca Industries’ in Ipanema, Rio de Janeiro. A brand that for two decades was the hallmark of modern furniture in Brazil. The architect Rodrigues took recourse to traditional materials such as leather, eucalyptus and the wood of the Jacaranda tree.
The proximity of his creations to icons of Brazilian was the factor that prompted the jury at the ‘IVth Concorso Internazionale del Mobile’ in Italy in 1961 to award first place to his ‘Mole chair‘ and MOMA in New York to add the chair to its permanent collection.
His overt passion for wood led him to create a versatile modular architecture system that permits assembly of the most simple constructions as well as highly complex buildings.